Giving is the Ultimate Purpose of Life Itself.

Deuteronomy 16:10 - Then keep the feast of weeks to the Lord your God, with an offering freely given to him from the wealth he has given you:

Make no mistake; The Fish Icon is not a non-profit company. We have no pretense to be considered as such, either. However, the classification of “non-profit” (or lack there-of), is by no means an obstacle to keep us from giving when and where we can.

This is our pledge:

The Fish Icon, it’s owners and share holders; pledge to give to the same charities as listed on our site, as petitioned for our visitors to also partake, to the fullest of our financial, and practical abilities. In addition to our normally seeded pledges, The Fish Icon will also match dollar-per-dollar all charitable offerings made by our visitors via this site.

In plain terms:

For every dollar you give to our honored charities through our Store, we will match that dollar. So if you give $20.00, that charity gets $40.00 total. How great is that? Simply choose from each fine charity below. When on that charity’s page you will see options for $5.00, $10.00, $20.00, and $50.00. Choose the option that best suits you. We will then match that, and send you a copy of the receipt. Also note: Each offering can be applied towards any minimum purchase promo. For instance, let’s say you have $80.00 of tackle in your shopping cart, and free shipping starts at $100.00, add a donation of $20.00, and you get Free Shipping! Is that awesome or what?

Click on any image for more detail.