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January 1st, 2009

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Featured Products for December

Skinny Bear Elite Football Jigs $3.95 $2.75 Spro BBZ-1 Shad $24.99 $19.99 Alpha Hawg Jr. $4.39 $4.25 6" Treats Swimbait $11.99 $9.99

Guide Services Gift Certificate

1 For a Friend option Saves You Money! Click for Details.

 We Carry Inshore Saltwater Products

For those of us fortunate enough to live and fish in San Diego, or places similar, where freshwater and saltwater combine our fishing passions of both worlds, we offer a line of inshore saltwater products. And just like our low cost freshwater fishing equipment, all of our saltwater fishing tackle comes with our satisfaction guarantee.    

Local Fishing Guide Services

If you should ever find your way to Southern California, please make sure to take time to try out the great fishing. We have a lot to choose from, between the San Diego / Mexico Border, on up through Riverside, San Bernardino, and Los Angeles. San Diego Bay, and Mission Bay alone, are two of the finest fisheries in the area. James Nelson Professional Fishing Guide service through The Fish Icon, offers more than just fish finding. A quality guide will be one that supplies not only fish, but fun. And that is what we aim to do with our professional fishing guide service. Fish San Diego once, and you are likely to be hooked. Lake fishing in San Diego is notorious for producing huge Largemouth Bass. The infamous Diamond Valley Lake sits a small hop north of San Diego in Riverside County, and is a very fun lake to fish. The Fish Icon now provides you the luxury of fishing with some of the best fisherman in the area. Whether you Fish with James, or any one of our other guides, you will find yourself in the capable hands of an excellent guide and teacher. We aim to not only guide you to the fish in San Diego, but guide you through the tackle box of tricks and techniques to put more fish in the boat, day in - day out. For a Day of Fishing that Lasts a Lifetime of Memories, click here.

Forecast Radar Photos

Cameras News Travel

Inspiration that Begins on the Water

For the tournament angler, quality fishing tackle and boating accessories are as essential as air and water. Equally important ... (Click to Continue)

Our Personal Commitment

We're committed to providing you, our guest, the highest quality experience, products, and service. All products come with a full 30 day, No Questions Asked, return policy. We understand sometimes our customers have special concerns. That's why we are here for you - 24/7. If you feel there is any way for us to improve, please contact us and we'll do our best to serve you.

You see, we're not about to sell you the same cheap fishing equipment you can get at a chain store. We offer something different. Look over the names of fishing lures and hooks that we carry. Right now, in stock, we have freshwater products and fishing tackle, the best bait for largemouth bass, and the best freshwater fishing line, waiting for you to stock your tackle box.

Here's What Some Say About Us

"Thank you James for putting together such a useful website." - Bill Brown Jr.

"Wow! What an experience. I was concerned when the package I ordered came damaged. But, you took care of it. Very well too, I might add. I'll be back" - Harry Tipton. 

The Philosophy of the Professional Bass Angler

The professional tournament angler knows that at any given time, on any given day, every fisherman has a shot at catching a quality sack of fish. However, that same professional angler ... (Click to Continue)

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