For those of us fortunate enough to live and fish in San Diego, or places similar, where freshwater and saltwater combine our fishing passions of both worlds, we offer a line of inshore saltwater products. And just like our low cost freshwater fishing equipment, all of our saltwater fishing tackle comes with our satisfaction guarantee.    

Here's What Some Say About Us

"Thank you James for putting together such a useful website." - Bill Brown Jr.

"Wow! What an experience. I was concerned when the package I ordered came damaged. But, you took care of it. Very well too, I might add. I'll be back" - Harry Tipton. 

Local Fishing Guide Services

If you should ever find your way to Southern California, please make sure to take time to try out the great fishing. We have a lot to choose from, between the San Diego / Mexico Border, on up through Riverside, San Bernardino, and Los Angeles. San Diego Bay, and Mission Bay alone, are two of the finest fisheries in the area. James Nelson Professional Fishing Guide service through The Fish Icon, offers more than just fish finding. A quality guide will be one that supplies not only fish, but fun. And that is what we aim to do with our professional fishing guide service. Fish San Diego once, and you are likely to be hooked. Lake fishing in San Diego is notorious for producing huge Largemouth Bass. The infamous Diamond Valley Lake sits a small hop north of San Diego in Riverside County, and is a very fun lake to fish. The Fish Icon now provides you the luxury of fishing with some of the best fisherman in the area. Whether you Fish with James, or any one of our other guides, you will find yourself in the capable hands of an excellent guide and teacher. We aim to not only guide you to the fish in San Diego, but guide you through the tackle box of tricks and techniques to put more fish in the boat, day in - day out. For a Day of Fishing that Lasts a Lifetime of Memories, click here.

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The Philosophy of the Professional Bass Angler

The professional tournament angler knows that at any given time, on any given day, every fisherman has a shot at catching a quality sack of fish. However, that same professional angler also knows quality fishing tackle and boating accessories help lessen the distractions that keep the angler from performing well on the water. A proper balance of faith, education, inspiration, and motivation, offer the right combination to "stack the odds" in the professional angler's favor. You can say that this bass pro knows how to fish inspired.

If you wish to take your outdoor experience to a whole new level; enter our site, browse our Fish Inspired page, look over the high quality fishing tackle and boating accessories in our Store, and see what The Fish Icon can do for you. Whether you’re a professional tournament angler, or just want to fish like one, The Fish Icon has the quality, hard to find, fishing tackle from the best in the fishing industry. Do you fish Inspired?

When it comes to tournament quality tackle, it seems low cost freshwater fishing equipment almost doesn't exist. We offer discount fishing and bass tackle while maintaining a quality product line. There are lots of bait and lures for fishing all kinds of species, conditions, and water types. Knowing how to choose fishing equipment is hard, that's why we are here to help you. The same type of service you would expect from your local tackle shop. In fact, if you can find what you need locally, please support your local shops. If not, The Fish Icon is here for you. We are Fish Inspired. http://wwwthefishicon.com