The Fish Icon Brand of Fishing and Boating Products
Here at The Fish Icon, we believe as you do that quality fishing and boating products lead to quality days on the water. That is why we are proud to carry our own line of products. Whether it's a soft bait; hard bait, terminal tackle, boating accessory, or a clothing item, you won't see The Fish Icon name on it unless we can put The Fish Icon name behind. The Fish Icon Brand - A Name You Can Trust.
ZeeSmeltz fish like no other Soft Jerkbait out there.
They simply are amazing, and can be customized to do even more. Leave the tail alone, and the bait glides. Split the tail, and it darts. Cut one side or another to slam it into pilars, etc... Cut the tail off all together, and it scoots. Try it in traditional riggings like; Texas, Weightless, Nail Weight, Carolina, Drop-Shot, Splitshot, and even Nose Hooked. Click on any product picture below to go straight to our store. 
Critter Crème is More than just Bait Perfume.
The Fish Icon Brand's Critter Crème is made of pure animal oils, proteins, and pheromones. It's very creamy base is heavily salted to provide long lasting scent and molecular action. It's slow desolving, so one application lasts a long time. Apply once, and catch fish for many, many casts. Several tournament proven scents to choose from. Available in 2 ounce, and 4 ounce poly jars with easy grip (non rusting) poly caps.Click on the critter below to go to the Critter Creme section of our store. 
SwimSmeltz are Great for Change Ups
The Fish Icon SwimSmeltz are something a little different from the horde of other swimbaits on the market today. Since their introduction, the bass fishing world has been all but turned over by the hollow body soft swimbait with a paddle tail, and SwimSmeltz are here to say, "Hello". With smaller sizes that split on the half inch, SwimSmeltz offer the angler something a little different. No longer just a West Coast secret, SwimSmeltz are now available through The Fish Icon to our customers everywhere. Some anglers use SwimSmeltz as a change up between throwing other (bigger) swimbaits. Others will throw SwimSmeltz all day long, in different rigging configurations. SwimSmeltz do more than just work, they work for you. Packed in salt and bagged as follows: 2.5" = 6 per pack, 3.5" = 5 per pack. Click on the SwimSmeltz below to go to the SwimSmeltz section of our store. 
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